Letstamp
Personalized Loyalty Campaigns

Birthday Campaigns That Make Every Customer Feel Valued

Automatically celebrate your customers with birthday rewards, loyalty points and digital gifts. Create a personal experience that strengthens customer relationships and encourages another visit.

  • Automatically send rewards on customer birthdays
  • Offer loyalty points or digital reward cards
  • Let each eligible customer benefit once per year
Birthday loyalty campaigns created with Letstamp

Celebrate automatically

Letstamp identifies eligible customers and delivers their birthday reward without requiring a manual campaign each year.

Choose the perfect gift

Offer reward points, a complimentary product, a discount or a digital reward card that fits your business.

Encourage another visit

Give customers a time-limited reason to return, redeem their gift and engage with your loyalty program.

Turn customer data into meaningful experiences

Build stronger relationships with automated birthday rewards

Birthday campaigns are one of the simplest ways to make a loyalty program feel personal. Instead of sending the same promotion to every customer, reward people at a moment that is individually meaningful to them.

With Letstamp, eligible customers can automatically receive a birthday gift once per year. You define the campaign, reward, validity period and participating branches in advance.

How it works

Launch an automated birthday campaign in four steps

Configure the campaign once and let Letstamp deliver rewards to eligible customers on their birthdays.

01

Create the campaign

Add a campaign name, short description, detailed conditions, campaign icon and color.

02

Define the birthday reward

Choose reward points or create a reward card for a free product, service, gift or discount.

03

Set the reward validity

Decide how many days customers have to use their birthday gift after receiving it.

04

Let Letstamp automate it

Eligible customers automatically receive their reward and can benefit from the campaign once per year.

Personalization without manual work

Reward eligible customers automatically on their birthdays

Once your birthday campaign is active, Letstamp can automatically deliver the defined reward to eligible members based on the birthday information in their customer profile.

Customers who have previously completed a transaction with your business through the app can receive the birthday reward according to the rules you define.

  • Automatically identify eligible loyalty members
  • Deliver rewards without manually selecting customers
  • Allow each customer to benefit once per year
  • Run the campaign indefinitely or until a selected date
  • Enable or disable campaign visibility
Read the birthday campaign guide
Birthday reward displayed on the rewards page of a Letstamp loyalty app
Flexible birthday rewards

Offer points, discounts, products or memorable birthday gifts

Different businesses celebrate customers in different ways. Letstamp lets you choose between flexible reward points and digital reward cards that represent a specific product, service or benefit.

  • Add a fixed amount of reward points
  • Offer a complimentary product or service
  • Create a percentage or fixed-value discount
  • Define a clear reward description and usage conditions
  • Set an unlimited or time-limited reward validity
Explore digital gift rewards
Customer rewards listed inside the Letstamp mobile loyalty application
Birthday campaign settings

Control every part of the birthday experience

Configure campaign availability, reward type, expiration rules and branch access from one loyalty management platform.

Campaign Details

Add a campaign name, short explanation, detailed conditions, icon and campaign color.

Campaign Duration

Keep the birthday campaign active indefinitely or define a specific campaign end date.

Reward Settings

Choose reward points or a digital reward card and define how long the reward remains valid.

Branch Selection

Select earning and redeemable branches when the campaign provides a reward card.

Birthday reward ideas

Create a birthday campaign that fits your business

Adapt the reward, validity period and campaign message according to your products, margins and customer habits.

Coffee Shops

Celebrate customers with a complimentary birthday coffee or bonus loyalty points.

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Restaurants

Offer a free dessert, birthday meal benefit or limited-time discount.

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Beauty Salons

Give clients a birthday service upgrade, treatment discount or complimentary add-on.

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Retail Stores

Send birthday reward points or an exclusive discount for selected products.

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Build a complete loyalty journey

Support birthday rewards with targeted customer communication

Combine birthday campaigns with customer segmentation, push notifications and SMS messaging to create more timely and personal customer experiences.

View all features
Step-by-step tutorial

Learn how to create a birthday campaign

Watch the Letstamp tutorial to see how campaign details, rewards, validity periods and branch settings are configured.

Give customers enough time to redeem their birthday gift

A very short reward period may cause customers to miss the campaign. Choose a validity period that creates urgency while still giving customers a realistic opportunity to visit your business.

Frequently asked questions

Birthday campaign questions

Learn how automatic birthday rewards, eligibility rules, reward types and expiration periods work in Letstamp.

An automated birthday campaign delivers a predefined reward to eligible loyalty members based on the birthday information saved in their customer profile.

Customers who have previously completed a transaction through the application at your business can receive the reward according to the campaign conditions.

Each eligible member can benefit from the birthday campaign once per year.

You can offer reward points or a digital reward card. Reward cards can represent a free product, discount, service, gift or another benefit defined by your business.

Yes. You can specify how many days customers have to use the reward after receiving it, or configure the reward without an expiration limit.

Branch selection is available when the campaign provides a digital reward card. Branch selection is not required for rewards delivered as loyalty points.
Make every birthday more rewarding

Create your automated birthday campaign

Celebrate loyal customers with meaningful rewards, encourage another visit and build stronger long-term relationships with Letstamp.

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