Letstamp
Customer Referral Campaigns

Refer a Friend Campaigns That Turn Customers Into Brand Advocates

Encourage loyal customers to invite their friends and grow your customer base through trusted recommendations. Reward the inviter, the invited customer or both with loyalty points and digital gifts.

  • Let customers generate and share invitation codes
  • Reward the inviter or the invited customer
  • Trigger rewards instantly or after the first transaction
Refer a friend loyalty campaign created with Letstamp

Acquire customers through trust

Reach new customers through personal recommendations from people who already know and value your business.

Choose who receives the reward

Reward the customer who sends the invitation, the person who joins or create separate referral benefits for each journey.

Control the reward trigger

Deliver the reward immediately after the invitation or wait until the invited customer completes their first transaction.

Grow through customer recommendations

Build a measurable referral program inside your loyalty app

Recommendations from existing customers can introduce your business to people who are already more likely to trust your brand. A structured referral campaign turns this natural behavior into a clear and rewarding customer journey.

With Letstamp, customers can create an invitation code and share it with their friends. The invited customer enters that code in the app, and the reward is delivered according to the campaign rules you define.

How it works

Launch a refer a friend campaign in four steps

Configure the invitation journey, reward recipient and earning conditions from the Letstamp Partners panel.

01

Create the campaign

Add a campaign name, short explanation, detailed conditions, icon and campaign color.

02

Customers share a code

Existing customers generate an invitation code and share it with friends who want to join.

03

The friend joins

The invited customer enters the code and completes the required action defined in the campaign.

04

The reward is delivered

Letstamp adds loyalty points or a reward card to the selected campaign participant.

Flexible referral journeys

Decide who earns the referral reward

Different referral strategies support different growth goals. Letstamp lets you decide whether the reward belongs to the inviter or the invited customer.

You can motivate existing customers to recommend your business, encourage invited users to complete their first purchase or build separate campaigns for both sides of the referral journey.

  • Reward the customer who sends the invitation
  • Reward the friend who joins with the invitation code
  • Create different campaigns for inviter and invited customer
  • Clearly define referral eligibility and campaign conditions
  • Enable or disable campaign visibility
Explore the refer a friend feature
Refer a friend invitation code page inside the Letstamp loyalty app
Reward timing and conditions

Trigger rewards immediately or after the first transaction

Letstamp gives you control over when the referral reward is earned. The reward can be delivered immediately after the invitation or after the invited customer completes their first transaction.

The invited customer's first transaction may be a digital stamp transaction or a loyalty points transaction, depending on the campaigns running in your business.

  • Reward immediately after a successful invitation
  • Wait until the invited customer completes a transaction
  • Use stamp or loyalty points transactions as the trigger
  • Reduce low-quality invitations with transaction-based rewards
  • Set an expiration period for every earned reward
Explore new customer campaigns
Customer invitation code screen inside the Letstamp mobile application
Referral campaign settings

Control every part of the referral journey

Define who receives the reward, when it is earned, what the customer receives and where the benefit can be redeemed.

Reward Recipient

Choose whether the inviter or the invited customer receives the campaign reward.

Earning Trigger

Deliver the reward after the invitation or after the invited customer's first transaction.

Reward Settings

Offer loyalty points or a digital reward card with a defined expiration period.

Branch Selection

Select earning and redeemable branches when the campaign provides a reward card.

Flexible referral rewards

Choose rewards that support your growth strategy

Match your referral incentive to customer behavior, profit margins and the action you want participants to complete.

Loyalty Points

Add a fixed amount of points that customers can spend in future transactions.

Free Products

Reward successful referrals with a complimentary coffee, dessert, product or service.

Discount Rewards

Offer a fixed-value or percentage discount that encourages another purchase.

Exclusive Gifts

Create digital gift cards for special products, upgrades or customer-only experiences.

Referral ideas for different businesses

Create a recommendation campaign customers want to share

Adapt the reward and earning condition according to your customer journey and average purchase cycle.

Coffee Shops

Reward customers with a free coffee after an invited friend completes their first purchase.

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Restaurants

Offer loyalty points or a complimentary menu item for successful referrals.

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Beauty Salons

Give clients a service discount after a referred friend completes their first appointment.

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Retail Stores

Reward recommendations with points or a next-purchase discount.

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Build a complete referral journey

Keep referred customers engaged after they join

Combine referral campaigns with welcome rewards, digital stamp cards and loyalty points to turn referred users into active, returning customers.

View all features
Step-by-step tutorial

Learn how to create a friend referral campaign

Watch the Letstamp tutorial to see how the reward recipient, earning trigger, reward type and branch settings are configured.

Connect the reward to a meaningful customer action

Rewarding referrals after the invited customer's first transaction can help you focus the campaign on genuine customer acquisition rather than invitation volume alone.

Frequently asked questions

Refer a friend campaign questions

Learn how invitation codes, reward recipients, earning triggers and digital referral rewards work in Letstamp.

An existing customer creates an invitation code and shares it with a friend. The invited customer enters the code, and the campaign reward is delivered when the defined earning condition is completed.

You can configure the campaign so the inviter or the invited customer receives the reward.

The reward can be earned immediately after the invitation or after the invited customer completes their first eligible transaction.

The invited customer's first stamp transaction or loyalty points transaction can be used as the earning condition.

Referral rewards can be delivered as loyalty points or digital reward cards for products, services, discounts or gifts.

Branch selection is available when the campaign provides a digital reward card. Branch selection is not required for loyalty point rewards.
Grow through trusted recommendations

Create your refer a friend campaign

Turn satisfied customers into advocates, reward successful referrals and acquire new customers with Letstamp.

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