Understand customer groups
See which customers are new, routine, passive or no longer following their previous visit pattern.
Understand how your customers visit, earn and use rewards. Identify routine customers, one-time visitors, inactive members and customers at risk of losing their habits.
See which customers are new, routine, passive or no longer following their previous visit pattern.
Identify when regular customers become inactive and take action before the relationship weakens.
Select relevant customer groups and send gifts, SMS messages or push notifications through Letstamp.
Not every customer has the same relationship with your business. Some customers visit regularly, some have only completed one transaction and others may have stopped following their previous routine.
Letstamp Customer Segmentation uses predefined behavioral groups to help you understand these differences. You can customize the segment values according to your business routines and customer visit cycles.
Use predefined behavioral segments, adjust the values for your business and select the right customer groups for each campaign.
Letstamp records customer transactions, stamps, rewards and reward usage through the loyalty program.
Customers are placed into predefined groups according to their recent activity and reward behavior.
Adjust transaction periods and activity limits according to the normal routines of your customers.
Select relevant customers and send gifts, notifications or SMS messages from the Letstamp platform.
Customer acquisition segments help you distinguish between people who have not completed a transaction, one-time customers, routine customers and customers who have become inactive.
Reward usage segments help you identify customers who have never earned a reward, customers with unused rewards and members who regularly redeem the benefits they earn.
Use acquisition-focused groups to understand whether customers are becoming active, building a habit or moving away from your business.
Users who joined a card but did not receive any stamps within the defined period.
Users whose first stamp was added within the configured customer activity period.
Customers who received multiple stamps within the recent routine period.
Previously regular customers who have not visited within the configured inactivity period.
Customers who visited previously but have remained inactive for an extended period.
All customers who completed at least one transaction within the defined measurement period.
Understand whether customers earn, save or actively redeem the rewards provided through your loyalty program.
Recently active customers who have never earned a reward.
Customers who earned their first reward within the selected period.
Customers who have not redeemed rewards they previously earned.
Customers who redeem a high proportion of the rewards they earn.
Customers who redeem only a limited portion of their available rewards.
All customers who earned at least one reward within the configured period.
Add selected customers to your action basket and use Letstamp to send gifts, push notifications or SMS messages to the people most relevant to each campaign.
View all featuresDifferent customer groups require different messages, rewards and campaign goals.
Send a welcome reward that encourages members to complete their first transaction.
Offer a limited-time benefit designed to generate a second visit.
Recognize regular customers with exclusive rewards or special campaign access.
Launch a reactivation campaign with a clear reason to return.
Watch the Letstamp tutorial to see how predefined customer segments can be reviewed and customized according to your customer routines.
A routine visit period can be very different for a coffee shop, beauty salon or building supply store. Adjust the predefined segment values according to how often your customers normally return.
Learn how behavioral segments, activity periods and targeted customer actions work in Letstamp.
Identify valuable customer groups, detect changing behavior and launch more relevant loyalty campaigns with Letstamp.
