Letstamp
Interactive Loyalty Campaigns

Gamification Campaigns That Make Loyalty More Engaging

Turn customer rewards into an interactive experience with lucky wheels, scratch cards and pick-a-box games. Encourage customers to participate, discover rewards and return to your business.

  • Create lucky wheel, scratch card and pick-a-box games
  • Control how often customers can play
  • Reward players with points or digital reward cards
Gamification campaigns created with the Letstamp loyalty platform

Create interactive campaigns

Replace standard promotions with a playful customer experience built around discovery, chance and instant rewards.

Control participation frequency

Configure games as one-time, hourly, daily, weekly or monthly experiences according to your campaign strategy.

Deliver valuable rewards

Give successful players loyalty points, discounts, products, services or digital reward cards.

Turn promotions into customer experiences

Give customers a more memorable reason to engage

Gamification campaigns add an interactive layer to your loyalty program. Instead of showing customers a standard discount, you can let them spin, scratch or choose a box to discover their reward.

Letstamp supports three game types: lucky wheel, scratch card and pick a box. You define the game frequency, reward, campaign period and participating branches from the Letstamp Partners panel.

How it works

Create a gamification campaign in four steps

Choose the game, configure participation rules and define the reward customers can earn.

01

Create the campaign

Add a campaign name, short description, detailed conditions, icon and campaign color.

02

Select the game type

Choose a lucky wheel, scratch card or pick-a-box experience for your campaign.

03

Set play frequency

Decide whether customers can play once, hourly, daily, weekly or monthly.

04

Define the reward

Reward players with loyalty points or a digital reward card for a product, service, gift or discount.

Lucky wheel campaigns

Build anticipation with a spin-to-win experience

Lucky wheel campaigns give customers a visually engaging way to discover their reward. They are well suited to special events, openings, seasonal promotions and high-visibility campaigns.

Add a clear homepage button such as “Spin and Win” or “Try Your Luck” to guide customers directly to the game.

  • Create an attention-grabbing reward experience
  • Add a custom homepage button
  • Use the game for launches and seasonal campaigns
  • Control how frequently customers can spin
  • Deliver points or digital rewards instantly
Explore gamification campaign ideas
Letstamp lucky wheel gamification campaign inside the loyalty app
Scratch card campaigns

Create curiosity with a scratch-and-reveal reward

Scratch card campaigns use a familiar interaction that encourages customers to reveal a hidden result. The experience works well for surprise rewards, short-term offers and repeat engagement.

  • Create a simple mobile interaction
  • Build curiosity around the hidden reward
  • Use the format for limited-time promotions
  • Configure one-time or recurring participation
  • Set a separate expiration period for earned rewards
Explore digital gift rewards
Letstamp scratch card game displayed inside the mobile loyalty application
Pick-a-box campaigns

Let customers choose their surprise

Pick-a-box campaigns invite customers to select one of several boxes and reveal the result. The format adds a sense of choice and surprise to your reward campaign.

  • Create an interactive choice-based game
  • Use surprise rewards to increase participation
  • Add custom homepage campaign text
  • Control repeat play with frequency settings
  • Connect the game to points or reward cards
Explore coupon campaigns
Letstamp pick-a-box gamification campaign inside the customer app
Three interactive game types

Choose the experience that fits your campaign

Each Letstamp game offers a different interaction while using the same campaign, frequency and reward controls.

Lucky Wheel

Let customers spin a digital wheel and instantly discover their campaign reward.

Scratch Card

Hide the reward behind a scratchable area and create a simple reveal experience.

Pick a Box

Invite customers to choose a box and discover the surprise reward inside.

Gamification campaign settings

Control every part of the game experience

Configure campaign visibility, game frequency, homepage messaging and reward conditions from one loyalty management platform.

Campaign Details

Add the campaign name, short description, detailed conditions, icon and color.

Homepage Button

Add action-focused text such as “Win Now,” “Try Your Luck” or “Open Your Surprise.”

Play Frequency

Set the game as one-time, hourly, daily, weekly or monthly.

Reward Settings

Choose loyalty points or a reward card and define its expiration period.

Flexible game rewards

Reward participation with meaningful benefits

Match the campaign reward to your products, services and customer engagement goals.

Loyalty Points

Add a fixed amount of points to the customer's account after the game.

Free Products

Offer a complimentary coffee, dessert, product or service as the game reward.

Discount Rewards

Create fixed-value or percentage discounts that support another purchase.

Reward Cards

Deliver a digital reward card with clear conditions and branch availability.

Build a complete campaign journey

Combine gamification with customer targeting and communication

Promote your game to selected customer groups, announce it through notifications and use rewards to encourage another visit.

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Gamification ideas for different businesses

Create games that fit your customer experience

Adapt the game frequency, reward and campaign message according to your business model.

Coffee Shops

Let customers spin for a free coffee, bonus stamp or loyalty points.

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Restaurants

Create scratch card rewards for desserts, menu discounts or future visits.

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Beauty Salons

Use pick-a-box campaigns for upgrades, service discounts and complimentary add-ons.

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Retail Stores

Reward players with discount cards, loyalty points or selected products.

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Step-by-step tutorial

Learn how to create a gamification campaign

Watch the Letstamp tutorial to see how game type, participation frequency, rewards and campaign settings are configured.

Match game frequency to the value of the reward

High-value rewards may work better with one-time or weekly participation, while smaller rewards can support daily engagement. Review the game frequency and reward cost together before launching the campaign.

Frequently asked questions

Gamification campaign questions

Learn how game types, participation frequency, rewards and branch settings work in Letstamp.

Letstamp supports lucky wheel, scratch card and pick-a-box gamification campaigns.

Game frequency can be configured as one-time, hourly, daily, weekly or monthly.

Players can receive loyalty points or digital reward cards for products, services, gifts and discounts.

Yes. You can define how many days customers have to use an earned reward or configure it without an expiration limit.

Yes. You can define the homepage button text with an action-focused message such as “Win Now” or “Try Your Luck.”

Branch selection is available when the game provides a digital reward card. Branch selection is not required for loyalty point rewards.
Make customer rewards more interactive

Create your first gamification campaign

Launch a lucky wheel, scratch card or pick-a-box campaign and turn customer engagement into repeat visits with Letstamp.

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