A strong first visit can become the beginning of a long-term customer relationship. A new customer campaign gives first-time customers an immediate welcome reward after their first transaction and creates another reason to visit your business again.
With Letstamp New Customer Campaigns , you can define a welcome offer, choose how the customer will be rewarded, set the reward validity period and configure where the reward can be earned and redeemed.
What is a new customer campaign?
A new customer campaign is a welcome campaign designed for customers visiting your business for the first time. After the qualifying transaction, the customer can receive the reward you configured, such as Reward Points or a Reward Card.
Because the campaign is intended for first-time customers, the same customer cannot participate in that new customer offer again.
Start with the right welcome offer
Before configuring the campaign, decide what you want the customer's first experience to look like. The reward should be easy to understand and relevant enough to give the customer a reason to return.
Depending on your business, examples could include $20 Welcome Reward Points, First Coffee on Us or a 50% Discount Coupon. The important part is making the value and conditions of the welcome offer clear.
How to create a new customer campaign on Letstamp
The campaign can be configured through Letstamp Partners. Work through the campaign settings in order so the offer, reward and redemption conditions are clear before publishing.
1. Add the campaign details
Enter the campaign name, short description and detailed description customers will use to understand the welcome offer.
2. Set campaign availability
Keep the campaign unlimited until you manually stop it, or create a timed campaign with a specific end date.
3. Configure the reward
Choose Reward Points or a Reward Card and define the reward title, description, value and expiration period.
4. Configure branches
When using a Reward Card, select the branches where the reward can be earned and redeemed.
Configure the campaign information
Start by giving the campaign a clear name. A customer should be able to understand the basic offer without having to read a long explanation. Names such as “First Coffee on Us” or “$20 Welcome Reward Points” communicate the benefit immediately.
Use the short description for the main promise of the campaign and the detailed description for important conditions. For example, you can explain that the campaign is available to first-time customers, when the reward is issued and how long the customer has to use it.
A simple first-visit campaign
A coffee shop could create a “First Coffee on Us” campaign for new customers. After the customer's first qualifying transaction, a coffee Reward Card can be added to their account and made available for redemption according to the campaign conditions.
Alternatively, the business could provide Welcome Reward Points instead of a specific product reward.
Choose between Reward Points and a Reward Card
Letstamp allows the new customer reward to be configured as Reward Points or as a Reward Card. The right choice depends on how specific you want the welcome reward to be.
| Reward Type | How It Works | Branch Selection | Example |
|---|---|---|---|
| Reward Points | A defined Reward Points amount is added as the new customer reward. | Not available | $20 Welcome Reward Points |
| Reward Card | The customer receives a specific reward that can be redeemed according to the campaign rules. | Required | Free coffee or 50% discount |
Set a reward expiration period
You can define how many days the customer has to use the welcome reward after earning it. If you do not want the reward to expire, you can select an unlimited validity period.
Think about the expiration period as part of the campaign strategy. The reward should give the customer enough time to return while still providing a clear reason to make another visit.
Review the campaign before publishing
Before making the campaign available to customers, review the offer from the customer's perspective. The reward, validity period and redemption conditions should all be easy to understand.
- Give the campaign a clear and recognizable name
- Write a concise short description
- Explain important conditions in the detailed description
- Choose unlimited or timed campaign availability
- Check campaign visibility
- Select Reward Points or a Reward Card
- Define the reward expiration period
- Configure branches when using a Reward Card
Turn the first reward into the start of a loyalty journey
A new customer campaign does not have to operate in isolation. Once a customer has completed their first transaction, you can continue the relationship with other loyalty tools such as digital stamp cards , Reward Points and customer communication.
You can also use customer segmentation to organize your audience and push notifications to communicate relevant campaigns to customers as the relationship develops.
