Coupon campaigns can deliver fast results when the right offer reaches the right audience. With Letstamp, you can create coupons for specific audiences and groups to bring customers back to your business.
Coupon campaigns are a practical campaign model that encourages customers to shop again by offering a specific code, benefit, or deal. Especially when designed for selected customer groups, they become more measurable and controlled than standard mass discounts.
In Letstamp, coupons are not only for discounts; they can also be used for new customer acquisition, winning back inactive customers, special day campaigns, branch-based offers, employee campaigns, or rewards for selected groups.
Coupons such as “Today Only”, “First 50 Customers”, or “Valid This Week” create urgency and encourage immediate use.
Instead of giving the same discount to everyone, you can create coupons for specific customer groups.
You can manage campaigns in a controlled way with coupon quantity, usage frequency, and expiration dates.
Example: “Today Only Coupon”, “New Year Coupon”, “Grand Opening Free Coffee”, or “VIP Customer Coupon”.
Customers should instantly understand what they will get. Example: “Earn ₺50 Reward Points this week.”
Use memorable codes such as NEWYEAR2026, COFFEE25, VIP50.
Coupons can be used once, daily, weekly, or monthly. This setting is important for campaign control.
Limits such as “Exclusive for the First 100 Customers” add urgency. If you want unlimited use, you can leave it without a quantity limit.
When a coupon is used, you can grant Reward Points or a Reward Card to the customer.
The power of coupon campaigns comes not only from discounts, but from reaching the right people at the right time. Instead of offering one coupon to all customers, it is recommended to create different scenarios with separate coupons for audiences who are not yet your customers.
With Letstamp customer management, gift sending, SMS, and app notification tools, you can support your campaigns and review your customer list to plan which coupon strategy fits your business best.
| Criteria | General Discount | Coupon |
|---|---|---|
| Targeting | The same offer is shown to all customers. | Distributed to specific customer groups. |
| Budget Control | Can be less controlled. | Can be limited by coupon quantity and usage frequency. |
| Personalization | Lower. | Can be tailored for groups and new customers. |
| Loyalty Impact | Can generate instant sales. | Stronger for new customer acquisition and customer loyalty. |
Targeted campaigns can be created with coupons designed for associations, foundations, unions, and communities.
Special coupon codes can be prepared for corporate teams, communities, or organization groups.
Coupons distributed through university clubs, student communities, and campus events can deliver fast results.
Coupon codes added to flyers, brochures, or catalogs make offline advertising measurable.
Coupons distributed at fairs, openings, festivals, or special events can be used for new customer acquisition.
Cross-customer acquisition can be achieved with coupons distributed through business partners, nearby businesses, or partner locations.
You can use coupon campaigns on their own, or build a stronger loyalty system together with Reward Points, Stamp Card, Birthday Campaign, and Gamification.
You can offer coupons only through your branded mobile app. This allows your customers to track their coupons, rewards, points, and campaigns under your own brand.
Your branded app offers a stronger customer experience with banners, campaign areas, branch pages, transaction codes, notification screens, and custom pages.
Explore Your Branded AppCreating a Letstamp Coupon Campaign
Prepare custom coupons, rewards, Reward Points campaigns, and notifications with Letstamp. Bring your customers back to your business.
