Reward points campaigns let your customers earn as they spend and use their rewards on future visits. When designed correctly, they increase repeat visits, support basket value, and make your loyalty program more measurable.
Reward points campaigns work by adding a specific point balance or reward credit to the customer’s account after a purchase.
For example, you can create models such as “₺5 reward points for every ₺100 spent”, “5% reward points on every purchase”, or “Maximum ₺20 reward points on orders over ₺300”. Since customers use their earned points on the next visit, the campaign supports not only instant sales but also repeat visits.
The reward points rate should be attractive, but it should not reduce your profit margins. Especially for low-margin products, setting a maximum earning limit is important.
A lower limit such as “Valid on orders over ₺300” helps increase basket size.
Giving customers 15, 30, or 60 days to use their reward points creates a clear reason to return.
When earned points are reminded through SMS and app notifications, redemption rates increase.
In traditional discount campaigns, the customer gets the benefit instantly and leaves. In a reward points campaign, the customer keeps value in their account to use later. This encourages them to visit again.
| Campaign Type | Customer Perception | Repeat Visit Impact |
|---|---|---|
| Instant Discount | I paid less today | Medium |
| Reward Points | I have points to use on my next purchase | High |
| Gift Coupon | I earned a specific reward | High |
The reward points model works especially well in industries with repeat purchase potential. If customers regularly return to the same business, reward points can increase loyalty.
In frequently visited businesses, earning points after every order creates a strong reason to return.
Points earned from seasonal shopping encourage the next purchase.
Supports repeat bookings for beauty, hair, and care services.
The reward points model is highly suitable for regular purchases such as pet food, care products, and accessories.
Creates repeat visit impact for customers with daily or weekly shopping habits.
Can be used to increase average basket size and strengthen customer loyalty.
With Letstamp, you can easily set campaign name, description, icon, color, minimum order amount, reward points rate, maximum earning limit, and expiration date when creating your campaign.
Customers earn 5% reward points on every purchase. A maximum point limit can be added for high basket values.
₺25 reward points can be given after every ₺500 purchase. Since it is easy to understand, customers quickly grasp the offer.
Letstamp Reward Points Campaign Setup Guide
Let your customers earn as they spend and return as they redeem.
